IT之家 10 月 19 日消息，腾讯体育官宣与 NBA 再次达成续约，将继续作为“NBA 中国数字媒体独家官方合作伙伴”与 NBA 深度战略合作至 2027 年。

IT之家查询得知，BA 与腾讯的合作伙伴关系始于 2009 年，双方于 2015 年签署了一项为期五年的合作伙伴协议，腾讯通过移动端和 PC 等数字媒体平台，每个赛季为球迷带来赛事直播及原创节目。

2019 年 7 月，腾讯体育宣布将继续作为“NBA 中国数字媒体独家官方合作伙伴”至 2025 年眼镜新零售品牌网，为中国球迷带来包括 NBA 赛事直播、点播、短视频在内的全方位观赛和互动体验。

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